It is! You can even personalize them in a lot of ways. You can put a photo on the screen of all of these phones to be a wallpaper, so whenever you turn the phone on you can see whatever it is. And you can get different colors, and if you don't like the color you bought, you can even buy cases to change the color or add a pattern. You can change your ring tone to be your favorite piece of music and you can even give people different ring tones so you know who's calling before you pick up. So, you can make them as endearing as you want, really!